South Korea is famous for its unique and vibrant dating culture, and one of the most exciting celebrations for couples is White Day. Celebrated every year on March 14, exactly one month after Valentine’s Day, White Day is a time when men traditionally return the love they received from women on February 14. But what makes this holiday so special, and how do Koreans celebrate it? Let’s take a closer look at the customs and traditions of White Day in South Korea!
🍬The Origins of White Day🍬
White Day originated in Japan in the 1970s and soon spread to neighboring countries like South Korea, China, and Taiwan. The concept was first introduced by confectionery companies, encouraging men to express their feelings by giving gifts—primarily white-colored sweets—to women who gifted them chocolates on Valentine’s Day.
🍭How White Day Works in Korea🍭
In South Korea, Valentine’s Day (February 14) is when women typically give chocolates or small gifts to men, whether as a romantic gesture or a sign of affection for friends and colleagues. Then, on March 14, men reciprocate by gifting sweets, flowers, or other gifts to the women who gave them chocolates the previous month.
Unlike in the West, where Valentine’s Day is mutual, Korea’s two-step approach makes White Day an essential part of the romantic calendar. The holiday often comes with the expectation that men’s gifts should be more valuable than what they received on Valentine’s Day—a concept known as the “three-times rule,” where gifts should be worth three times as much as the original chocolate.
🍫Popular White Day Gifts🍫
If you are in South Korea and wondering what to give on White Day, here are some popular gift ideas:
Candy & Chocolates: While chocolates dominate Valentine’s Day, hard candies are more common for White Day. However, chocolates are still an acceptable and popular choice.
Flowers: Bouquets of roses, tulips, or other meaningful flowers make for a romantic gesture.
Luxury Gifts: Some men take the opportunity to go beyond candy and gift jewelry, perfume, or designer items.
DIY Gifts: Personalized letters, handmade treats, or thoughtful surprises add a special touch.
Romantic Dates: Many couples celebrate by going out for a fancy dinner, watching a movie, or enjoying a fun day at a theme park.
🍬White Day in Modern Korean Culture🍬
Today, White Day is not just about couples. It has also expanded into a broader gift-giving occasion, where people exchange sweets among friends, classmates, and colleagues. In workplaces and schools, it is common for groups to share candy, making the holiday a lighthearted and enjoyable event for everyone.
Additionally, many K-pop idols and celebrities participate in White Day celebrations by posting messages, photos, or even surprise gifts for their fans, further fueling the excitement of the day.
🍭What About Black Day?🍭
One of the most interesting aspects of Korean romance culture is the monthly love-themed days. While Valentine’s Day and White Day are the most well-known, South Korea also celebrates April 14 as Black Day, a day for singles to gather and eat jjajangmyeon (black bean noodles) if they did not receive gifts on the previous two holidays.
🍫Final Thoughts🍫
White Day is a charming and meaningful tradition that highlights South Korea’s unique approach to love and relationships. Whether you are celebrating with a significant other, showing appreciation to a friend, or simply enjoying some extra sweets, White Day is a delightful occasion to share kindness and affection.
If you are in South Korea this March, do not forget to stock up on candies and join in on the fun! Whether you are giving or receiving, it is all about spreading love and appreciation❤️
